Paid, Earned, and
Owned Media
What is paid media?
Forms of advertising where a dollar leaves your left hand, and you expect a return in your right hand, like direct response or branding. Marketing Voice helps you reach your target audience with digital paid media like pay-per-click (PPC) ads on search engines, social media, and major ad networks, remarketing and display ads, lead generation, cost-per-lead programs, and native and (paid) content marketing. We also provide traditional offline media buying services and negotiate influencer, brand ambassador, endorsement, and sponsorship packages.
We help you select, test, invest or divest in paid media channels that allow you to reach your goals. We take a data-driven approach focused on tangible results, with people who live and breathe the tactic across clients and verticals. They have their finger on the pulse of a constantly changing media and your competition. And we love technology, but it doesn’t always love you, so we match you with minimally-necessary solutions for your situation. Find out more about paid media and how we integrate it and leverage your owned and earned media channels.
CONTENT PLATFORMS
A content platform combines a story to tell with the ability to capture and distribute it systematically. The more passion in the message, the sweeter the juice! Marketing Voice helps you develop a content strategy to produce content for the various stages of your funnels. We create campaigns that target a specific audience and deliver it to them in the most receptive manner, prompting action. It turns “random content adventures” into a platform that strategically tells your story and tactically leverages it through all your touchpoints. And in time, it pumps numbers! A healthy content platform is set up to control your working spend (costs to distribute) and non-working spend (cost to produce). And there are content plans for all budgets, so if cost has been an obstacle, find out why it shouldn’t be.
HIGHER EDUCATION
We’ve got decades of experience starting, growing, and scaling schools and a passion for education at the foundation of our model. Our network has deep expertise in enrollment marketing, with a proven track extending to outcomes through creative, data-driven branding, marketing, and admissions strategies. Specialized talent in our network advises on all post-secondary education’s operational and managerial facets, including finance, regulatory, compliance, and instruction—even technology. Most schools evolved out of necessity, not by design, and we’re uniquely suited to help you prepare for the rapidly changing tomorrow. And grow. You’ll strengthen your team through education- absent in higher education until now.
