Marketing Chills

Marketing Chills

Definition

1. The visceral, spine-tingling sensation experienced when creative marketing breakthroughs align with purpose, strategy, and momentum—resulting in tangible wins and intangible magic from working with the Marketing Voice team.
2. A heightened emotional state sparked by a campaign’s success, content that hits, or an enrollment team that clicks. Often accompanied by smiles, wide eyes, rapid Slack messages, goosebumps, cubby dances, and plenty of drinking (after the school closes, of course!).
3. Marketing Chills are not just felt by the marketing team: admissions, admissions support, financial aid, student services, and career services are all highly susceptible. In fact, contagions are being reported across all student touchpoints where Marketing Voice is active in higher education.
4. Marketing Chills™ is more than just a feeling—it’s a philosophy of embracing both the tangible and intangible aspects of success in every higher education journey.

Usage in a Sentence

• “When the rebrand launched and engagement tripled overnight, the whole school felt the Marketing Chills.”
• “After hitting the last five starts with our new Marketing Voice training, my entire enrollment team called in sick with the Marketing Chills. What the !@#$ happened?”
• “That brainstorm yesterday with the management team? Full-blown Marketing Chills. I had to put a sweater on.”
• “Academics and Career Services felt the Marketing Chills when NPS and placement outcomes became a fever.”

Etymology

Derived from the fusion of marketing (late 20th-century commercial strategy) and chills (visceral sensation of excitement), first coined during the era of digital transformation and creative entrepreneurship in higher education by Marketing Voice.

Origin

Believed to be an ancient Brianism, rooted in higher education and first articulated by visionary higher ed marketing executive Brian Aronowitz. Born in his higher ed lab from the belief that metrics matter—but moments matter more. Marketing Chills emerged from the fusion of data and delight, strategy, spark, and soul. Then, an epidemic—caught only by the boldest schools willing to scale.

Synonyms

Antonyms

See Also

• ✨ Marketing Voice Higher Education Flywheel
• 🔥 Stages of School Growth Sparks
• 💡 “Aha” Action Items That Scale
• 📈 Organic Ascent Where Few Schools Have Gone Before