Growth Is Good. Scaling Is Better.

Unlock Your School’s True Potential—And Scale Beyond.

Most schools chase growth without realizing the power of scaling. Growth adds resources at the same cost, while scaling maximizes impact with smarter strategies. Marketing Voice helps you pinpoint your growth stage and refine your approach to achieve sustainable, scalable success.

Most schools don't recognize growth stages or know the difference between growth and scaling.

Growth increases revenue by adding more resources at the same (or greater!) rate than the revenue is added: more leads, more programs, more people, more branches, etc. Scaling fixes or incrementally adds certain costs but increases revenue much faster. Marketing Voice helps you identify your school’s growth stage and strategically tweaks your tactics to increase conversions and revenue faster. And with consistent results, we will teach you how to use those tactics and strategies to build your team, free of agencies and freelancers. It’s called marketing education, and it’s not the one taught in schools.

The Journey Begins Where You Are.

No two schools are alike. Unbeknownst to most, operational, marketing, and admissions challenges leave them vulnerable to market shifts, competition, and turnover. Some will manage to grow with complacency, and others will fail, but the select few decide to evolve and scale. Passion programs with compelling stories and rich visuals enable you to take a premium approach and build a moat around your school. Marketing Voice starts with what you have– your history, story, and people, and uses them as a springboard to scale your school.

Make a Promise. Then Keep It.

It’s not about your logo, website, or a mission and culture memo/post. Marketing Voice goes beyond surface-level branding and dives deep into your school’s history, people, and data to reveal your brand ideal– the true purpose that drives your student impact. We help extend it beyond your halls and into the communities and industries you serve.

Your brand ideal becomes your promise to all your constituents, and your actions must speak louder than your words. The promise extends through every person, department, touchpoint, and pore, and random acts of marketing become a flash in the past. Schools that scale have flammable brands, and we provide the spark.

It Takes A Village.

Most don’t realize how “push, push, push” affects their people and outcomes. Even those who tell us, “It’s not that bad here,” would be surprised to hear how their people feel on Sunday nights. So why not let students enroll themselves using the Octopus Enrollment Marketing Method? Your school is the octopus’ head, with the student experience at the center, and all departments extend their tentacles to welcome prospective students with open arms and “pull” them in.

Prospects see right through schools that gate access to their people, information, and tuition. When you provide prospects with what they want, when, and how they want it, they make the best decisions for themselves, positively affecting outcomes across the board. Marketing Voice says, “It takes an octopus!”

People Remember How You Make Them Feel.

When those who engage with your school have a consistently positive experience, they become brand evangelists and generate owned and earned media opportunities. Marketing Voice sets you up to create and capitalize on these moments with authentic content and third-party, defacto endorsements.

And no, these are not just quotes and pictures. We focus on finding and telling stories and producing and testing quality content targeting higher conversion rates. The result is positive outcomes, not vanity metrics. Our little content annuities ultimately reduce your reliance on paid media ads and build momentum that strengthens your inner sustainable growth loop.

Embrace Positive Outcomes.

Here’s an idea: Outcomes are more than a reportable stat! And gainful employment (in its literal sense) isn’t a curse! Every school that approaches us makes this claim, but less than 10% of the market takes steps to ensure their promise extends far beyond graduation.

Our Higher Education Growth Flywheel is a choreographed dance that sets a stage for you to attract a better audience of prospects, employees, and community– resulting in better outcomes across the board. When you feel tangible success from your promise, your school brand takes on a life of its own and builds momentum for your outer sustainable growth loop. May the force be with you– and we move on.

Less is More.

We love technology, but it doesn’t always love you– so the minimum tech is recommended for maximum results. There’s a place for AI, but not at the bandwagon expense of human intelligence.

We help build your team and uptrain in clearly defined lanes to ensure streamlined workflows. Generational talent with a decade or more of higher education experience will work with you, and even then, their experience is concentrated in the last decade. We train on authentic interactions vs. scripts, with every touchpoint getting flexible outlines and objectives so they remain comfortable in their skin. We make things fun and competitive, and it survives us—no more Sunday scaries.

Let's Talk Torque.

Relationships mean everything to us, so it starts with learning more about your school, how your wheels spin today, and introducing ourselves. We become a temporary part of your team, so fit comes first, and we only partner with 3-5 schools at once to ensure peak performance and results.

We’re confident in our approach, but if it turns out we’re not the best fit for your school, we’ll refer you to someone who is. Win-win.