Schools Scale When Art Meets Science And Common Sense

Marketing Voice’s Higher Education Conversion Rate Optimization (HECRO) helps schools do more with less—and scale. Our CRO team optimizes the full funnel, while our dedicated HECRO team applies the same principles across all student touchpoints, maximizing outcomes at every step—without increasing expenses.

What is HECRO? It Could Be Your Hero.

Picture this: Your school sets up at a career fair. Hundreds of people walk by, but only a few stop. Meanwhile, other schools are pulling students in like moths to a flame. Why? They’ve tested, refined, and optimized their approach.

Conversion Rate Optimization (CRO) works the same way in digital and enrollment marketing. Schools don’t convert prospects by accident—they test creative, ads, website layouts, landing pages, and RFI forms, refining headlines, visuals, and user experience to maximize conversions.

At Marketing Voice, we applied it to Higher Education and apply these same iterative tests across your entire enrollment and student journey, from first interest to graduation. Enter HECRO—where art meets science to help schools scale strategically.

The Goal?

Maximize conversions with the same traffic—just like getting more students to stop at your career fair table without spending more. Ohh, my HECRO!

The "Educated" Approach to CRO

At Marketing Voice, we blend art, science, and common sense to transform every marketing, enrollment, and student touchpoint into an opportunity for higher conversions, action, and outcomes—often with less traffic.

Our CRO Strategy Includes:

✅ Data-Driven Analysis – Deep dive into traffic patterns, user behavior, and content engagement to uncover optimization opportunities.
✅ Iterative Testing – A/B and multivariate testing refine website elements, messaging, and user experience to boost conversions.
✅ Custom Strategies – Every school is unique, so we tailor HECRO tactics to align with your goals and audience.

HECRO in Action Across Your Higher Education Funnel:

✅ Marketing CRO – Optimizes branding, paid media, website traffic, landing pages, and lead forms.
✅ Admissions CRO – Enhances every step of the admissions lifecycle (applications, interviews, virtual/in-person tours).
✅ Retention & Career Services CRO – Tests NPS scores, student engagement, graduation rates, and placement rates to increase long-term outcomes.
✅ All of the above? That’s full-scale HECRO!

Is This for All Schools?

No—just the schools you see scaling. If every school did this, they’d all be scaling—but they’re not. To leverage HECRO effectively, your school must:

✅ Be firmly in the Higher Education Growth Stage
✅ Have a pulse on marketing & enrollment data
✅ Track key KPIs that reveal actionable insights
✅ Have the ability to execute creative, data-backed CRO tests
✅ Foster a winning culture that embraces change

Not quite there yet? On the verge? No idea where to start? That’s where we come in.

A Dash of Spicy Data Sauce Gives it a Kick

HECRO lives and dies by data. While first-party data (your audience’s interactions, preferences, conversions) is crucial, third-party data and data brokers unlock deeper insights that take HECRO to the next level.

We use data brokers to pull high-intent audience segments from massive datasets across websites, apps, and offline sources. These people may not have yet found you and the insights help schools:

✅ Refine targeting & personalize messaging
✅ Optimize conversion paths based on real behavior
✅ Create hyper-targeted experiences & predict user behavior

By leveraging third-party data, we ensure your HECRO strategy is backed by smarter segmentation, real-time insights, and data-driven experimentation—maximizing ROI.

Some schools scale incrementally—others ignite like a bonfire—but we won’t know until we get going. And no, don’t ask us to predict it. We know it will work—we just don’t know by how much (and we’ve got enough T-shirts to prove it).

Now That We’ve Got Your Attention…

Wondering if HECRO fits into your school’s growth plan? Our heroes of HECRO don’t bite—we simplify the complex. Remember, our team isn’t just full of great marketers—they’re educators in their own right.

Effective CRO (and HECRO) isn’t a one-size-fits-all—it takes a strategic, tailored approach. Let’s talk and see if your school is up for the challenge.